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 Overview Success Stories
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With an average of 1,000 customers per branch office to satisfy, Banca Popolare di Novara (BPN) realized it had a sizable challenge. Fortunately for them, they found Chordiant... BankWest One of Australia's leading banks deepens customer relationships, improves response rates and cuts marketing costs. BankWest is a full service bank headquartered in Perth, Western Australia... Barclays Asset Finance During 1998 it became clear that Barclays Asset Finance needed to change dramatically if it were to stay at the forefront of the Asset Finance industry and increase its market share and profitability... Canadian Tire Financial Services Canadian Tire is Canada's largest retailer of hardgoods, with revenues of over $4 billion (Canadian), more than 426 retail stores, and 34,000 employees... CIBC Card Products CIBC is a leading North American financial institution comprising five strategic business units: Retail Products, Retail Markets, Wealth Management, CIBC World Markets, and Amicus... Littlewoods Limited Littlewood's is the UK's second largest home shopping retailer and fifth largest non-food retailer with 250 high-street stores and a home-shopping business launched in 1932... O2 O2 “Vision” application and its effects on the business... RAC To compete and grow its business the RAC recognized that it needed to buck the trend and increase loyalty among customers to reduce churn. The RAC response was to realign its business and place the customer at the center of all its marketing effort... Scottish Power Scottish Power is at the forefront of liberalization in the electricity supply market, and is in a strong position for growth as the UK energy supply markets progressively expands for competition... Standard Life Scotland-based Standard Life, which has US $77 billion of funds under management, had invested a sizeable chunk of its direct marketing budget in computer systems and software to help give it a clearer picture of its customers... Telenor Mobil Telenor Mobil, the mobile phone division of Telenor Group, Norway's leading telecom operator, has approximately 1.5 million customers, 1,100 employees and an annual income in excess of £550 million... The Royal Bank of Scotland The Royal Bank of Scotland has never shied away from innovation. To combat fraud, the Bank produced Europe's first multi-colored bank notes, pioneered double-sided printing of notes and became the first British bank to laser-etch customers' photographs onto credit and debit cards... The Royal Bank of Scotland: A Successful Implementation of Marketing Technologies (by Aberdeen Group, 2003) With increased consolidation in the financial services and banking industry, large institutions are getting even larger and requiring new and innovative strategies to fend off the competition, create growth opportunities, and contribute to the bottom line... T-Mobile Austria In the mobile communications market, euphoria has given way to sober realism. Telcos are fighting tooth and nail for every last customer to avoid being left behind in the competitive race... Additional Successes at Work Chordiant Decision Management—Risk Management and Basel II CompliancyHow leading banks are meeting regulatory requirements, freeing up capital and building ROI... Chordiant Decision Management—Better Targeting With the liberalization of part of the Utilities market in The Netherlands, a Dutch utility company turned to Chordiant Decision Management to help them improve their targeting... Chordiant Decision Management—Comparing Retention Techniques A mutual investment bank conducted a research project to investigate the effectiveness of modern data analysis techniques in the field of marketing. Chordiant Decision Management was one of those tested... Chordiant Decision Management—Comparing Statistical Techniques When a major Dutch bank compared selection techniques for marketing purposes, Chordiant Decision Management turned out to be the absolute winner by all tested criteria... Chordiant Decision Management—Maximizing Response Rates A large Dutch bank wanted to improve its process of selecting prospects for a mailing campaign. Chordiant Decision Management was called to the job... Chordiant Decision Management—Media Planning One of the Netherlands' largest players in the savings funds market had Chordiant Decision Management re- schedule its direct response television advertisements... Chordiant Decision Management—Optimizing Sales Channels In order to reduce costs, a large international publishing company used Chordiant Decision Management to optimize its sales channels... Chordiant Decision Management—Predicting Churn Given the tough competition in the Dutch mobile telecom sector, one of the fastest growing providers turned to Chordiant Decision Management... Chordiant Decision Management—Predicting Quality Prospects In order to support their marketing of a new type of car, our customer used Chordiant Decision Management to help improve the level of response from Cold List mailing campaigns... Chordiant Decision Management—Turnover Prediction A major oil company operating service stations turned to Chordiant Decision Management for reliable indications of expected turnover for specific sites... |  | |
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