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News & Events: PRESS RELEASES

Chordiant and the American Marketing Association Present "Implementing Campaign Management and Decision Management: How to Make it Happen Quickly and Effectively"

The Leader in Customer Experience (Cx), the AMA and featured executive from AOL Deutschland GmbH & Co discuss how to dramatically affect the success rates of marketing campaigns Software Establishes Core Leadership in Retail Banking

CUPERTINO, CA - June 1, 2006—Chordiant Software, Inc. (Nasdaq: CHRD), the leading provider of Customer Experience (Cx™) software and services, today announced that it will co-host a Webinar with the American Marketing Association entitled, "Implementing Campaign Management and Decision Management: How to Make it Happen Quickly and Effectively" on June 8, 2006, at 10:00 a.m. PDT/ 1:00 p.m. EDT. This Webinar will also feature real-world examples of campaign management success from Fred Türling, Director, Market and Business Intelligence, AOL Deutschland GmbH & Co.

Many companies would benefit greatly from the implementation of campaign management as it can reduce the time to market for new campaigns, increase the effectiveness of those campaigns and most importantly, increase the sales conversions from those campaigns. In addition, Decision Management and Predictive Analytics solutions can have dramatic affects on the success rates of marketing campaigns. But what are the risks? Do they take a long time to implement? How soon can organizations expect a return on their investment? How should companies budget for such a big expenditure? This Webinar will provide answers to these questions and many more.

What: Webinar: "Implementing Campaign Management and Decision Management: How to Make it Happen Quickly and Effectively"

When: Thursday, June 8, 2006
10:00 a.m. PDT/ 1:00 p.m. EDT

Featured Speakers:
Fred Türling, AOL Deutschland GmbH & Co
Rob Walker, Chordiant Software
Elena Moeller-Younger, Moderator, American Marketing Association

This Web seminar will help attendees assess the risks and plan the implementation. Attendees will learn:
  • how to speed the implementation of campaign management and decision management solutions in the enterprise
  • how organizations can use predictive analytics and real-time offer recommendations to increase the effectiveness of outbound marketing initiatives
  • how to speed campaign execution and effectiveness with automated tools

    "This will be an invaluable session to any organization that is looking to improve its return on campaign design and execution as well as decision management," said Dr. Rob Walker, Vice President Decisioning and Marketing Solutions, Chordiant Software. "Not only will attendees have the opportunity to hear best practices from a leading technology company, but they will also hear real-world successes and challenges from a world-renowned organization. It is a not to be missed session for anyone who cares about truly great marketing initiatives."

    For more information or to register for this Webinar go to:
    http://www.marketingpower.com/webcast285.php

    About Chordiant Software, Inc.
    Chordiant solutions and services help major enterprises around the world deliver the best possible customer experience. Unlike traditional business applications, Chordiant Customer Experience (Cx) solutions blend insight with agile business strategies and decisions to uniquely understand the customer's behavior. This deeper understanding develops a lasting, one-to-one relationship that aligns the most appropriate value proposition to each consumer. With Chordiant Cx solutions, customer loyalty, operational productivity and profitability reach unprecedented levels of return. For more information, visit Chordiant at www.chordiant.com.

    Safe Harbor Statement
    This news release includes "forward-looking statements" that are subject to risks, uncertainties and other factors that could cause actual results or outcomes to differ materially from those contemplated by the forward-looking statements. Forward-looking statements in this release are generally identified by words, such as "believes," "anticipates," "plans," "expects," "will," "would," "guidance," "projects" and similar expressions which are intended to identify forward-looking statements. There are a number of important factors that could cause the results of Chordiant to differ materially from those indicated by these forward-looking statements. Other risks relating to Chordiant's products are detailed under "Risk Factors" in Chordiant's Annual Report on Form 10-K for the fiscal year ended September 30, 2005, and Chordiant's Quarterly Report on Form 10-Q for the fiscal quarter ended March 31, 2006, each as filed with the Securities and Exchange Commission. These filings are available on a Web site maintained by the Securities and Exchange Commission at http://www.sec.gov. Chordiant does not undertake an obligation to update forward-looking or other statements in this release.

    Chordiant and the Chordiant logo are registered trademarks of Chordiant Software, Inc. The Customer Experience Company and Cx are trademarks of Chordiant Software, Inc. All other trademarks and registered trademarks are the properties of their respective owners.

    Chordiant Media Relations Contact
    Chris Hall
    Chordiant Software, Inc.
    (603) 621-4397
    chris.hall@chordiant.com
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