Chordiant Global Telecom Customer O2 Wins Prestigious Data Strategy Award
O2’s Transformational ‘Vision’ Customer Experience Application, Based on Chordiant, Captures Best Product Category CUPERTINO, CA – November 19, 2007—Chordiant Software, Inc. (NASDAQ: CHRD), the leading provider of Customer Experience (Cx™) software and services, today announced that its customer, O2, one of Britain’s leading mobile telecommunications providers, has won Data Strategy magazine’s award for ‘Best Applied Data Mining/Modeling Product.’ The competitively judged prize was awarded for the most effective use of data and modeling to achieve measurable business outcomes. O2 was given the award by demonstrating actual revenue uplift and improved customer satisfaction as a result of using Chordiant’s decisioning application throughout its contact centers. “We are thrilled to be recognized for the all the hard work the team put in to deliver a system that O2 Advisors use daily and which actually delivers positive results back to the business. In addition, the O2 and Chordiant teams have really demonstrated an O2 ‘can do spirit’ by developing leading-edge work in the industry,” said Simmi Bajaj, O2. O2 recognized it had a need for an application that would improve the customer experience and drive revenue. It also identified that it could gain a competitive advantage from such an application. By providing a single customer view, a more positive agent experience translates into a better call as agents spend more time having relevant conversations with customers, rather than searching for information. Using the application, incremental revenue has been significant. The O2 Vision application is powered by patented Chordiant Decision Management (CDM) technology. It enables O2 to tailor their services, response and offers to individual customer profiles and needs, in real-time. With Vision, O2 is able to analyze service, revenue and retention issues during the customer conversation to deliver actionable recommendations that provide a unique “next best action” for each individual customer. This allows O2 to be more customer focused, rather than sales focused, during each customer contact. “The results obtained by our customer O2 are an excellent example of the significant benefits true customer-centricity can deliver for global brands,” said Steven S. Springsteel, chairman, president, and CEO, Chordiant Software. “Winning this prestigious award is great recognition for the work we’re doing to help businesses change the way they view and treat their customers. Our market leading customers in telco, healthcare/insurance, and financial services are discovering that with Chordiant, they can place their customer at the center of their business while increasing profitability. Nothing is better than this.” About Chordiant Software, Inc.