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 Overview Marketing Decision Management
Retail Channel Enterprise Platform Architecture Collaborative Development
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The Four Rs RecruitmentIs the customer likely to respond to the proposition at hand with this method of contact? Will they buy? How much will they buy? Which individuals should be offered the best deals because they offer the greatest lifetime value as a customer? Chordiant Decision Management enables a highly sophisticated market segmentation and supports business rules based on predictions of likely customer value, response rates and purchase rates. Retention How likely is the customer to defect to the competition? What factors drive this behavior? How likely are they to remain dormant and therefore contribute nothing in return for the investment made in them? Chordiant Decision Management helps by predicting length and stability of relationships. Risk What are the financial risks, now and in the longer term, of doing business with a particular customer? Chordiant Decision Management assesses the likelihood of arrears, insurance claims, fraud or bankruptcy as well as setting risk-related limits and conditions. Recommendation What is the probability of the customer becoming a champion for the product or service offered? Are they likely to be a product terrorist, dissuading others to purchase? Chordiant Decision Management enables the indirect value of customers to be evaluated.  |  | |
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